CEO Leonid Fadeev says:
Rebranding and New Burnier Vintages
A presentation of Domaine Burnier for the players and experts on the wine market took place on 12 September 2024 in Moscow. We talked in detail about the new positioning of the Burnier wines, showed our new labels, bottles, and logo, and held a professional wine tasting of the new vintages and updated blends.
The winery’s 10-year growth strategy, expansion of the target audience, and the current trends on the wine market have called for a rebranding of the oldest winery in Russia of the new wave. Our Marketing Department dedicated the entire year 2024 to modification of the visual image: first of all, a new logo was designed based on the Burnier family crest. The next stage was the expansion of the product lines with clear segmentation by target audience, pricing policy, and sales channels, as well as a new design of the labels.
"Rebranding is an important step in moving to a new level, which will help both us and our partners to build mutually beneficial business relations. We are ready to work for the long run, consistently, and without lowering the high standards of quality and philosophy of the Domaine Burnier, in order to provide the absolutely best to our consumer."
Our wines were entered in the competition tasks, but it was especially pleasant to provide gifts
26.03.24